Do you want to enter the Brazilian market, but are unsure how – or have you tried, but not advanced as you wish you had?
- A lack of a clear picture of what is to be achieved when entering the Brazilian market – is it only as a sales channel, is local production desired or is the objective only to say, “We are also in Brazil!”. Each strategy requires a completely different setup!
- Attempting to find a local partner can be rough – finding one that speaks a language other than Portuguese can be very difficult.
- While most companies I have spoken to acknowledge that business conditions change quickly in Brazil, they are amazed at how volatile they really are and how much red tape they need to cut through.
- Foreign companies are surprised at the cost of qualified local staff – senior staff in Brazil can make more than board members at HQ “back home”
- Infrastructure is assumed to be average in Brazil – only to sometimes be abysmal, incredibly underinvested and expensive.
- Getting money in and out of the country requires experience, patience and skill.
- The role of auditors and lawyers is underestimated, and their services underutilized but significantly more important than at home.
Common Incorrect Assumptions about Brazil
- Brazil is not like Italy but warmer. São Paulo and south thereof can be VERY cold in the winter
- While Brazilians and Portuguese fundamentally speak the same language – it is not the same – it is much different than what is spoken between the US and UK – and no: Spanish and Portuguese are not really similar
- Samba and Football are important in Brazil – but Brazil is NOT only samba and football
- Doing business with Brazilians appears to be more laid back and relaxed – beware, this is a façade – but do not underestimate the role of the cafézinho
How I can help
- Help you draft a clear approach and strategy for Brazil
- Together with my network partners (especially in the chemicals industry), conduct a market survey for your ideal market entry
- Interview potential market partners, leaving out the gringo factor
- Physically support you locally when meeting local partners
- Assist you in finding the perfect local back office and enablers (lawyers, auditors, accountants and banks…)
Business Partners in Brazil
International Flights to Brazil
Years Lived in Brazil
Hours in São Paulo Traffic